Unusual name – Fundamental insight
We have yet to meet anyone for whom the word “communicology” rolls easily off the tongue! However, that tricky little word holds some extraordinary potential.
The root “-ology” of course refers to “a field of study.” So just as biology is the study of living organisms, communicology is the study of communication. More specifically, Communicology is the study of the structure and dynamic of communication and change. It is rooted in the work of Gregory Bateson and the Palo Alto School which, starting in the 1950s, laid the groundwork for an interdisciplinary focus on communication.
Communicology understands communication as the means by which the human mind filters all experience; and building on Bateson’s insights, Communicology seeks to identify and deploy the common building blocks that make up all human communication.
Communicology as a discipline has been established by Jorunn Sjøbakken and Truls Fleiner through a lifetime of comparative research and teaching. Building on the thinking of Bateson and the competence research of John Grinder, Sjøbakken and Fleiner have developed what we at Framtidens Team think is an astonishingly robust, deceptively simple structure with which to make sense of all human experience. As Jorunn is fond of saying, Communicology seeks to "preserve basic simplicity." Fleiner and Sjøbakken are the founders of the Scandinavian Institute of Communication and Change - see the link for "Studio Komfor" below.